AllisonRushby.com is the official author website for novelist Allison Rushby, redesigned and rebuilt to serve as a central digital hub for readers, publishers, and industry professionals. The website showcases Allison’s work across multiple genres and pseudonyms, providing clear access to published books, upcoming releases, and contact pathways while reflecting her author brand.

Prior to the redesign, the website lacked a clear UX structure and cohesive visual identity. Content was text-heavy and inconsistently organised, making it difficult for users to quickly locate key information such as books, new releases, and subscription options. Visual hierarchy was limited, navigation flows were not intuitive, and the overall design did not fully convey the tone or genre range of Allison’s writing.

I led the end-to-end UX and UI redesign and rebuilt the website entirely using Squarespace. This involved restructuring the information architecture, redesigning page layouts, refining typography and colour systems, and improving navigation and user flows. The new site prioritises clarity, scannability, and engagement, with stronger emphasis on featured works, upcoming projects, and calls to action. The result is a polished, user-centred website that supports both audience growth and professional presentation.